https://www.emilymason.net/previews daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613640231340-AK40FA32ZRVPGFI89NH2/Poster+after Previews - After https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613639868406-NIZHTK4RQOE63LZL58TA/Poster+before Previews - Before https://www.emilymason.net/fulfilment daily 0.75 2021-08-08 https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613637786772-L5PPJUWDU9HQLHY9IUBM/Hub+screenshot.png Fulfilment https://www.emilymason.net/self-serve-cancel daily 0.75 2021-08-02 https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613641446530-U9LJLOZMWJYUMKL7M2RN/image-asset.png Self-service order cancellations https://www.emilymason.net/home daily 1.0 2025-10-19 https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1625050932468-OFGSAJXWHGBRZDDW9MSP/Copy+of+Untitled+%281%29.png https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613641895517-XHTABYJHCVMOWIZ3VYQR/image-asset.png Home Scalable technology for an expanding fulfilment network Building a third-party network of fulfillers to send millions of products around the world is challenging. I worked to break Redbubble’s scale constraints, decreasing engineering effort to bring on new fulfillers by 98%. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/ee40dcce-7383-4103-8702-5f96ca99be63/Untitled+design+%281%29.png Home - Make it stand out Leading the product and design function At HotDoc, I stepped into product leadership during a pivotal stage of growth. I launched a new product, turned around an underperforming one, and built the team and systems to scale with confidence. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1628395259502-9L39Z5ZW1D76FUVZWEKI/loyalty2.png Home Customer loyalty strategy Driving customer loyalty and increasing repeat purchases is a key consideration for eCommerce businesses. I lead a team to create a strategy and roadmap for increasing customer loyalty. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1628394367008-EKV8GPN9FTMETVAVG9NI/team+%281%29.png Home Regionalised customer support Scaling a global business requires special consideration for every geography. I built and trained a team of regional support specialists to help grow Stripe in Australia and New Zealand. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613641926318-IP1FEATNK9RCA8JKLFRT/image-asset.png Home Improved eCommerce product previews Seeing and relating to a physical product is often a key decision point for online shopping. My team and I released new, contextualised previews for physical products, doubling paid channel profitability. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/1613641958265-XZLCACFXVHJOUAF7L0AC/image-asset.png Home Self-service order cancellations Customers expect to help themselves online. I helped create a tool for customers to cancel their order before production and packing began, decreasing associated customer contacts in peak period. https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/7caaab16-4cb5-42c9-abe2-5ec51970cc2e/Computer.png Home - Make it stand out Inspiration and process (coming soon) https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/6cc4716b-2851-4a7f-aeb1-70fa232f62ee/pianoplay.png Home - Make it stand out See it in action https://www.emilymason.net/support-team daily 0.75 2021-08-08 https://www.emilymason.net/customer-loyalty daily 0.75 2022-05-06 https://www.emilymason.net/leading-product-and-design daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/5fcc1f52c9d5960055efc690/afed4f74-1acf-4f3a-9684-81dda0946006/HotDoc+Hat https://www.emilymason.net/new-page daily 0.75 2025-10-19 https://www.emilymason.net/digital-piano-details daily 0.75 2025-10-19